About Adam Brown
A Fellow of the Chartered Institute of Marketing, Adam is not your average marketer. He started his career as a B2B marketing specialist in 2000, trained as a graduate in the fundamentals of marketing and brand development and deployment at Ogilvy and Mather.
It was at Ogilvy that his fascination with the challenges of building effective marketing infrastructure began; how to create the right marketing inputs (the teams and underpinning systems) needed to generate effective outputs.
He moved back north in 2003 where he worked at Robson Brown Advertising, working on major accounts across B2B and consumer brands and studied part time for his Masters in Marketing.
Mid-way through is masters Adam secured the role at Durham University with a brief to build a new marketing function and consolidate a global brand. Starting with a team of eight, he built the marketing system from the ground up adding new people with new expertise as he went. Leaving, as Durham's Director of Marketing and Communications in November 2019, a 60 strong team of marketers working towards a clear strategy, underpinned by a new brand positioning and management framework and a bespoke marketing system fit for a global brand.
In 2020 Adam set up Genuine Branding, a marketing consultancy with one clear goal - to improve marketing performance through effective
marketing infrastructure.